Wait, what?

That is Che Guevara's granddaughter, nude except for a bandolier of carrots and a beret, striking a revolutionary pose for, of all things, PETA's new ad-campaign, featuring the slogan "Join the vegetarian revolution," which will target two key markets: South Americans longing to live in a Marxist state, and stoned college kids who skimmed through The Communist Manifesto, rented The Motorcycle Diaries, and bought a $15 dollar t-shirt with Che's face on it sometime around the last Rage Against the Machine concert.

Coupled with their response to Obama's killing a fly during an interview ("He isn't the Buddha," they said on their blog, promising to send Obama a fly catcher that is now among the most popular items on their web store), and the media's weird obsession with both that clip and PETA's "outrage," PETA is riding a wave of publicity unseen since the last time they trotted a naked Pamela Anderson out before the public in another bold attempt to convince red blooded 40-year-old middle-class men to stop buying their wives upscale fur coats.

On top of all that is peta2, which seeks to bring PETA to Gen Y via cuddly logos, cutesy shirts, People Magazine style "Sexiest Vegitarian" contests, and a member base that looks fresh from plundering Hot Topic's last accessories sale. Their summer reading list includes classics like Upton Sinclair's The Jungle and, well, no other classics. However, they did get famous "comedian" Andy Dick to join them in protesting that really cool looking McDonalds in Chicago - the huge one, a block from the Hard Rock Cafe. If you listen really hard, you can almost hear them from across the street!



What is the moral of this particular post? With Che Guevara a whopping two degrees of separation from Andy Dick, every iconic image of the late Marxist revolutionary simultaneously lost its meaning.

Thanks a lot, PETA.